L'importanza del fans engagement nel mondo del calcio
Smecca, Simone (A.A. 2019/2020) L'importanza del fans engagement nel mondo del calcio. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Alberto Marcati, pp. 31. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Il fattore imprescindibile: il fans engagement. L'importanza del player e brand engagement. Il Real Madrid, il club del XX secolo. Matchday experience: il problema del calcio italiano. La magicaland, il fan engagement dell'AS Roma. Questionario.
References
Bibliografia: p. 31.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 09 Nov 2020 10:33 |
| Last Modified: | 09 Nov 2020 10:33 |
| URI: | https://tesi.luiss.it/id/eprint/27552 |
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