Evolution of the communication agencies: how the new trends in the advertising industry are reshaping their business models
Vaccaro, Vito (A.A. 2019/2020) Evolution of the communication agencies: how the new trends in the advertising industry are reshaping their business models. Tesi di Laurea in Creative industries and business model innovation, Luiss Guido Carli, relatore Francesca Tauriello, pp. 119. [Master's Degree Thesis]
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Abstract/Index
The story of advertising. The story of the advertising industry. The new trends. The basis for the new trends. The Italian environnment. Business model canvas. Generic agencies in comparison during the time. Newspaper vs radio. Publicis communication analysis. A professional point of view. The subjects of the interview and the motivation of their choice.
References
Bibliografia e sitografia: pp. 101-102.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Creative industries and business model innovation |
| Thesis Supervisor: | Tauriello, Francesca |
| Thesis Co-Supervisor: | Pirolo, Luca |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 Dec 2020 14:32 |
| Last Modified: | 14 Dec 2020 14:32 |
| URI: | https://tesi.luiss.it/id/eprint/27806 |
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