Front of pack labelling and consumer perception: through the lens of social media
Lavini, Ludovico (A.A. 2019/2020) Front of pack labelling and consumer perception: through the lens of social media. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 142. [Master's Degree Thesis]
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Abstract/Index
A call for transparency: the front of pack labelling case. Why do we need FOP labels? Barriers to traditional nutrition label use. FOP labels: an overview. Who creates labels? The importance of clearness and readability in the time of Covid-19. Social media analysis. Social media as a tool to inform on nutrition.
References
Bibliografia: pp. 107-122.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Marcati, Alberto |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Dec 2020 08:41 |
| Last Modified: | 16 Dec 2020 08:41 |
| URI: | https://tesi.luiss.it/id/eprint/27827 |
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