Social norms and Covid-19: a study on people's behaviour change through a guerrilla marketing campaign
Pasquali, Federica (A.A. 2019/2020) Social norms and Covid-19: a study on people's behaviour change through a guerrilla marketing campaign. Tesi di Laurea in Behavioral economics & consumption theories, Luiss Guido Carli, relatore Giacomo Sillari, pp. 107. [Master's Degree Thesis]
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Abstract/Index
Literature review. Social norms. From traditional to unconventional marketing. Theoretical framework. Messaging rules for improving social behaviour. Methodology. Empirical research. Field observational study.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Behavioral economics & consumption theories |
| Thesis Supervisor: | Sillari, Giacomo |
| Thesis Co-Supervisor: | Ponti, Giovanni |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Dec 2020 10:05 |
| Last Modified: | 16 Dec 2020 10:05 |
| URI: | https://tesi.luiss.it/id/eprint/27831 |
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