The effect of international players’ acquisition on the brand value of sports clubs by the example of English, Spanish and Italian first division football clubs

Guerrero Ramos, Santiago (A.A. 2019/2020) The effect of international players’ acquisition on the brand value of sports clubs by the example of English, Spanish and Italian first division football clubs. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 54. [Master's Degree Thesis]

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Abstract/Index

Theory and previous research. Strategies of promotion for internationalization in football. Methodology. Data analysis. Performance and brand value vartiation per player. Relevance of brand index, performance score and age on a player's transfer fee. Results. Limitations and opportunities for future research.

References

Bibliografia: p. 37.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Advanced marketing management
Thesis Supervisor: Mazzù, Marco Francesco
Thesis Co-Supervisor: Marcati, Alberto
Academic Year: 2019/2020
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 16 Dec 2020 14:19
Last Modified: 16 Dec 2020 14:19
URI: https://tesi.luiss.it/id/eprint/27842

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