Schühle, Moritz Fritz Klaus (A.A. 2019/2020) The charm of vintage in the car industry: what drivers demand and price of classic cars. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 121. [Master's Degree Thesis]

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Abstract/Index

Rationale–the reason why. Literature review. Consumer behaviour in the classic car market. Research approach. Philosophical background to research strategy. Methodology approach to thematic analysis. Research findings. Key factors affecting the valuation of classic cars. Reflection on research and guidance for future resea.

References

Bibliografia: pp. 86-96.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Advanced marketing management
Thesis Supervisor:	Mazzù, Marco Francesco
Thesis Co-Supervisor:	Marcati, Alberto
Academic Year:	2019/2020
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	16 Dec 2020 14:48
Last Modified:	16 Dec 2020 14:48
URI:	https://tesi.luiss.it/id/eprint/27845

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