Which is the most effective message to promote plant based food products? An analysis of consumers' responses using the implicit theory to segment the market

Tasselli, Marco (A.A. 2019/2020) Which is the most effective message to promote plant based food products? An analysis of consumers' responses using the implicit theory to segment the market. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 125. [Master's Degree Thesis]

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Abstract/Index

Food industry overview and new trends. Main motivations behind the "plant-based choice". Implicit theories. Implication of implicit theories in the business world. Research question: do individuals with different mindsets about health respond differently to plant-based food promotion messages? Design and procedure. Managerial implications. Scientific implications.

References

Bibliografia: pp. 79-87.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Advanced marketing management
Thesis Supervisor: Mazzù, Marco Francesco
Thesis Co-Supervisor: Marcati, Alberto
Academic Year: 2019/2020
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 16 Dec 2020 15:00
Last Modified: 16 Dec 2020 15:00
URI: https://tesi.luiss.it/id/eprint/27846

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