The strength of a community: the power of content marketing in the Elis case
Pirone, Chiara (A.A. 2019/2020) The strength of a community: the power of content marketing in the Elis case. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 111. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. The evolution of moment of truth (MOT) and social influence. The Elis case. Methods. Development of content marketing strategy.
References
Bibliografia: pp. 104-107. Sitografia: pp. 108-111.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Giorgino, Francesco |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Dec 2020 15:17 |
| Last Modified: | 16 Dec 2020 15:17 |
| URI: | https://tesi.luiss.it/id/eprint/27848 |
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