Competition policy in digital advertising markets

Coccia, Alessandro (A.A. 2019/2020) Competition policy in digital advertising markets. Tesi di Laurea in Markets, regulations and law, Luiss Guido Carli, relatore Giuseppe Colangelo, pp. 119. [Master's Degree Thesis]

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Digital advertising platforms. The benefits and the challenges of digital markets. Authoritative atudies: ACCC inquiry and CMA report. Role of consumer. What consumers bring to digital platform and what digital platform bring to consumers. Effects of the limited competition in online advertising on the consumers. Competition. Competition in digital advertising market. Recent trend in online advertising competition. The cases of Google and Facebook. Assessment of Google market power in search. Assessment of Facebook market power in social media services. Google and Facebook's collection of personal data and privacy concerns.


Bibliografia: pp. 95-103.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Markets, regulations and law
Thesis Supervisor: Colangelo, Giuseppe
Thesis Co-Supervisor: Arnaudo, Luca
Academic Year: 2019/2020
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 17 Dec 2020 14:05
Last Modified: 17 Dec 2020 14:05


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