Trademark protection and the power of colour in the luxury world
D'Amore, Valentina (A.A. 2019/2020) Trademark protection and the power of colour in the luxury world. Tesi di Laurea in Markets, regulations and law, Luiss Guido Carli, relatore Giuseppe Colangelo, pp. 124. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Trademrk protection in the luxury sector. Trademark vs brand: the protection function performed by the trademark for the brand's single features. The colour between marketing needs and trademark protection: the Louboutin case. Shape and colour: their role in the luxury fashion industry and their protection as trademarks. An exploratory study on fashion and luxury world experts' opinion about trademarks, colours and market trends.
References
Bibliografia: pp. 98-106.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Markets, regulations and law |
| Thesis Supervisor: | Colangelo, Giuseppe |
| Thesis Co-Supervisor: | Arnaudo, Luca |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Dec 2020 14:31 |
| Last Modified: | 17 Dec 2020 14:31 |
| URI: | https://tesi.luiss.it/id/eprint/27859 |
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