Trademark protection and the power of colour in the luxury world

D'Amore, Valentina (A.A. 2019/2020) Trademark protection and the power of colour in the luxury world. Tesi di Laurea in Markets, regulations and law, Luiss Guido Carli, relatore Giuseppe Colangelo, pp. 124. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Trademrk protection in the luxury sector. Trademark vs brand: the protection function performed by the trademark for the brand's single features. The colour between marketing needs and trademark protection: the Louboutin case. Shape and colour: their role in the luxury fashion industry and their protection as trademarks. An exploratory study on fashion and luxury world experts' opinion about trademarks, colours and market trends.


Bibliografia: pp. 98-106.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Markets, regulations and law
Thesis Supervisor: Colangelo, Giuseppe
Thesis Co-Supervisor: Arnaudo, Luca
Academic Year: 2019/2020
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 17 Dec 2020 14:31
Last Modified: 17 Dec 2020 14:31


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