Strategies behind the Moët Hennessy Diageo portfolio worldwide: how are MHD France and MHD China responding to the local consumers with tailored portfolio strategies?
Buffenoir, Cecilia (A.A. 2019/2020) Strategies behind the Moët Hennessy Diageo portfolio worldwide: how are MHD France and MHD China responding to the local consumers with tailored portfolio strategies? Tesi di Laurea in International business, Luiss Guido Carli, relatore Maria Jell-Ojobor, pp. 87. [Master's Degree Thesis]
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Abstract/Index
Company's description. Literature review. Creating a joint venture. Theory and hypothesis. Implementation strategy of an innovation in France and in China. External environment factors: market study. Internal characteristics of MHD France and China.
References
Sitografia: pp. 74-75. Bibliografia: p. 76.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International business |
| Thesis Supervisor: | Jell-Ojobor, Maria |
| Thesis Co-Supervisor: | De Giovanni, Pietro |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Dec 2020 08:11 |
| Last Modified: | 18 Dec 2020 08:11 |
| URI: | https://tesi.luiss.it/id/eprint/27865 |
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