Innovation in the video game industry: the role of Nintendo

Nicolamaria, Fulvio (A.A. 2019/2020) Innovation in the video game industry: the role of Nintendo. Tesi di Laurea in Managerial decision making, Luiss Guido Carli, relatore Luigi Marengo, pp. 101. [Master's Degree Thesis]

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Innovation and video games. Video games as a way to talk about innovation. Structure of work. Beginning of video games industry. Tools to understand. Video game and its industry. First video game generation. Reviving an industry. Third video game generation. How NES conquered North America. Birth of handheld consoles. Fourth video game generation. Why was Game Boy so successful? Turnover of competitors. Fifth video game generation. Nintendo as a unicum in video game industry. How to navigate in a blue ocean. Seventh video game generation. Why was Wii U a failure? Toward a hybrid future. Nintendo Switch, the hybrid console. Two objectives, two conclusions. Nintendo’s three winning cards.


Bibliografia: pp. 77-78. Sitografia: pp. 79-86.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Managerial decision making
Thesis Supervisor: Marengo, Luigi
Thesis Co-Supervisor: De Benedetto, Maria
Academic Year: 2019/2020
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 18 Dec 2020 09:01
Last Modified: 18 Dec 2020 09:01


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