Luxury industry and sustainability: what is the effect of communication about sustainable practices on consumers’ perception of luxury industry
Ippoliti, Florianne (A.A. 2019/2020) Luxury industry and sustainability: what is the effect of communication about sustainable practices on consumers’ perception of luxury industry. Tesi di Laurea in Organizational issues in marketing and sales, Luiss Guido Carli, relatore Fabian Kurt Falk Homberg, pp. 92. [Master's Degree Thesis]
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Abstract/Index
Literature review. History of corporate social responsibility. The role of communication in CSR. Methodology. Research design and methods. Analysis and results. Analysis. Limitations and future research.
References
Bibliografia: pp. 76-86.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Organizational issues in marketing and sales |
| Thesis Supervisor: | Homberg, Fabian Kurt Falk |
| Thesis Co-Supervisor: | Di Donato, Francesca |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Dec 2020 09:27 |
| Last Modified: | 18 Dec 2020 09:27 |
| URI: | https://tesi.luiss.it/id/eprint/27871 |
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