Key success factors of global brand repositioning strategies in the fashion industry: the case of Puma and Gucci
Lupi, Lucrezia (A.A. 2019/2020) Key success factors of global brand repositioning strategies in the fashion industry: the case of Puma and Gucci. Tesi di Laurea in Fashion management, Luiss Guido Carli, relatore Carlo Fei, pp. 99. [Master's Degree Thesis]
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Abstract/Index
Theoretical aspects: literature and previous research on brand repositioning strategies. Analysis of key success factors of global brand repositioning strategies in the fashion industry through the case of Puma. Analysis of key success factors of global brand repositioning strategies in the fashion industry through the case of Gucci. Results and recommendations.
References
Bibliografia: pp. 65-72.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Fashion management |
| Thesis Supervisor: | Fei, Carlo |
| Thesis Co-Supervisor: | Festa, Alberto |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 12 Jan 2021 07:40 |
| Last Modified: | 12 Jan 2021 07:40 |
| URI: | https://tesi.luiss.it/id/eprint/27894 |
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