Eat meat not animals: why clean meat needs to become a reality and factors that contributes to nudge consumers toward its acceptance
Del Deo, Carolina (A.A. 2019/2020) Eat meat not animals: why clean meat needs to become a reality and factors that contributes to nudge consumers toward its acceptance. Tesi di Laurea in Behavioral economics & consumption theories, Luiss Guido Carli, relatore Giacomo Sillari, pp. 96. [Master's Degree Thesis]
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Abstract/Index
Current situation of environmental and health issues related to animal-production demand given the population growth and developing food trends. Nudge: how choice architecture influences consumers’ action in the food choice and how to facilitate the acceptance of cultured-meat as a preferable, sustainable option. Terminology issues, regulatory challenges, labelling and packaging insights and emerging opportunities for the clean meat market.
References
Bibliografia: pp. 75-83.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Behavioral economics & consumption theories |
| Thesis Supervisor: | Sillari, Giacomo |
| Thesis Co-Supervisor: | Ponti, Giovanni |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Jan 2021 08:52 |
| Last Modified: | 18 Jan 2021 08:52 |
| URI: | https://tesi.luiss.it/id/eprint/28026 |
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