Batalina, Yulia Nikolaevna (A.A. 2019/2020) The influence of brand positioning strategies on foreign market performance of Italian wine: case of wine importing companies in USA, Denmark and Russia. Tesi di Laurea in Entrepreneurship and venture capital, Luiss Guido Carli, relatore Giuseppe D'Alessandro, pp. 94. [Master's Degree Thesis]

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Abstract/Index

Literature review. Historical versus modern perspectives of wine. Changes in consumer preferences and interests. Methodology. Results ad analysis. Resulta and analysis of consumers/wine lovers. Results and analysis of importers. Identification and segmentation of the consumer at the point of purchase. Integration of consumer segmentation and dimensions of communication.

References

Bibliografia: pp. 75-78.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Entrepreneurship and venture capital
Thesis Supervisor:	D'Alessandro, Giuseppe
Thesis Co-Supervisor:	Gubitosi, Luigi
Academic Year:	2019/2020
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	18 Jan 2021 09:07
Last Modified:	18 Jan 2021 09:07
URI:	https://tesi.luiss.it/id/eprint/28029

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