Luxury and sustainability: the impact of social media marketing

Ciambella, Costanza (A.A. 2019/2020) Luxury and sustainability: the impact of social media marketing. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 36. [Bachelor's Degree Thesis]

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Abstract/Index

Luxury and sustainability. Relationship between luxury and sustainability. Social media analysis of sustainable luxury brands. Social media marketing of “sustainable brands”. Social media marketing of “less-sustainable brands”.

References

Bibliografia: p. 36.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair: Marketing
Thesis Supervisor: Donato, Carmela
Academic Year: 2019/2020
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 20 Jan 2021 14:22
Last Modified: 20 Jan 2021 14:22
URI: https://tesi.luiss.it/id/eprint/28113

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