Museum and the approach to experimntial marketing at the time of Covid-19: the case of the Pinacoteca di Brera in Milan
Savino, Adelaide (A.A. 2019/2020) Museum and the approach to experimntial marketing at the time of Covid-19: the case of the Pinacoteca di Brera in Milan. Tesi di Laurea in Economic growth and development, Luiss Guido Carli, relatore Carmela Donato, pp. 46. [Bachelor's Degree Thesis]
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Abstract/Index
Marketing and museums: historical references. From the collection to the contemporary museum. Museum marketing in the 21st century, new challenges and opportunities. Experiential marketing: characteristics and application. Museums and the reaction to the emergency Covid-19. The Pinacoteca di Brera of Milan: a case study. Pinacoteca di Brera’s reaction to emergency Covid-19.
References
Bibliografia: pp. 43-46.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Economic growth and development |
| Thesis Supervisor: | Donato, Carmela |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 20 Jan 2021 16:00 |
| Last Modified: | 20 Jan 2021 16:00 |
| URI: | https://tesi.luiss.it/id/eprint/28126 |
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