The Apple ecosystem: from the commoditisation of advanced hardware towards a services oriented industry
Pastorella, Giacomo (A.A. 2019/2020) The Apple ecosystem: from the commoditisation of advanced hardware towards a services oriented industry. Tesi di Laurea in Economia e gestione delle imprese, Luiss Guido Carli, relatore Luca Pirolo, pp. 44. [Bachelor's Degree Thesis]
|
PDF (Full text)
Download (778kB) | Preview |
Abstract/Index
Business model theory. The business model canvas. Smartphone commoditisation. The Chinese market, and competitive forces. Decreasing marginal utility of hardware innovation. Apple and commoditization. A services ecosystem. The transition towards a services-dominated business and its advantages. Financial data analysis. The network effect. Possible expansion routes. Apple as a player in the gaming industry. Apple’s entry in the streaming and content-provider industry. Startups acquisitions.
References
Bibliografia: pp. 43-44.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Economia e gestione delle imprese |
| Thesis Supervisor: | Pirolo, Luca |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Mar 2021 14:45 |
| Last Modified: | 11 Mar 2021 14:45 |
| URI: | https://tesi.luiss.it/id/eprint/28627 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
