Co-branding: il caso Balmain per H&M
Valenti, Niccolò (A.A. 2019/2020) Co-branding: il caso Balmain per H&M. Tesi di Laurea in Economia e gestione delle imprese, Luiss Guido Carli, relatore Luca Pirolo, pp. 62. [Bachelor's Degree Thesis]
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Abstract/Index
Fashion industry. Analisi del contesto. Strategie business e collaborative. Strategie business. Strategie collaborative. Il co-branding. Le tipologie di co-branding. Rischi e benefici del co-branding. Il caso “Balmain per H&M”. Aspetti della collezione. Benefici e rischi per H&M. Benefici e rischi per Balmain.
References
Bibliografia: pp. 58-61.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Economia e gestione delle imprese |
| Thesis Supervisor: | Pirolo, Luca |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Mar 2021 15:02 |
| Last Modified: | 11 Mar 2021 15:02 |
| URI: | https://tesi.luiss.it/id/eprint/28629 |
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