Facebook: through targeted advertising and Cambridge analytica scandal
Bonomi, Giulia (A.A. 2019/2020) Facebook: through targeted advertising and Cambridge analytica scandal. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Daniele D'Ambrosio, pp. 46. [Bachelor's Degree Thesis]
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Abstract/Index
Facebook from the beginning to targeted advertising. Facebook background insights. People connection and interaction: online identities. Companies as users: the transformation of the Facebook mission. Case study, the Cambridge analytica scandal. Digital campaigns: turning point in politics through social media. Political behavioral campaigns: Cambridge analytica. Facebook’s power and responsibilities. GDPR regulation and Facebook renewal the off-Facebook activity. What Facebook and the scandal of Cambridge analytica brought to the privacy policy. A new EU regulation: GDPR. Facebook political targeted advertising in GDPR context. A more private world.
References
Bibliografia e sitografia: pp. 44-45.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Digital marketing transformation & customer experience |
| Thesis Supervisor: | D'Ambrosio, Daniele |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Mar 2021 11:05 |
| Last Modified: | 17 Mar 2021 11:05 |
| URI: | https://tesi.luiss.it/id/eprint/28682 |
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