Facebook: through targeted advertising and Cambridge analytica scandal

Bonomi, Giulia (A.A. 2019/2020) Facebook: through targeted advertising and Cambridge analytica scandal. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Daniele D'Ambrosio, pp. 46. [Bachelor's Degree Thesis]

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Facebook from the beginning to targeted advertising. Facebook background insights. People connection and interaction: online identities. Companies as users: the transformation of the Facebook mission. Case study, the Cambridge analytica scandal. Digital campaigns: turning point in politics through social media. Political behavioral campaigns: Cambridge analytica. Facebook’s power and responsibilities. GDPR regulation and Facebook renewal the off-Facebook activity. What Facebook and the scandal of Cambridge analytica brought to the privacy policy. A new EU regulation: GDPR. Facebook political targeted advertising in GDPR context. A more private world.


Bibliografia e sitografia: pp. 44-45.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair: Digital marketing transformation & customer experience
Thesis Supervisor: D'Ambrosio, Daniele
Academic Year: 2019/2020
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 17 Mar 2021 11:05
Last Modified: 17 Mar 2021 11:05
URI: https://tesi.luiss.it/id/eprint/28682


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