Brand strategy in hospitality: the CitizenM model
Moricca, Livio (A.A. 2019/2020) Brand strategy in hospitality: the CitizenM model. Tesi di Laurea in Hotel management, Luiss Guido Carli, relatore Youngah Guahk, pp. 42. [Bachelor's Degree Thesis]
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Abstract/Index
The brand. Service branding. Branding in service marketing. Hospitality industry. One of the most dynamic industry. Marketing in hospitality industries. Standardization and customization of hospitality industry. Brand strategy. Brand positioning. Consumer-brand relationship. Community approach. Customers. Mobile citizens. Customer satisfaction. Consumer decision. Consumer decision making process. Case study. CitizenM. CitizenM approach. CitizenM customer satisfaction. CitizenM strenghts. CitizenM success.
References
Bibliografia: p. 42.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Hotel management |
| Thesis Supervisor: | Guahk, Youngah |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 19 Mar 2021 11:22 |
| Last Modified: | 19 Mar 2021 11:22 |
| URI: | https://tesi.luiss.it/id/eprint/28719 |
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