Brand strategy in hospitality: the CitizenM model

Moricca, Livio (A.A. 2019/2020) Brand strategy in hospitality: the CitizenM model. Tesi di Laurea in Hotel management, Luiss Guido Carli, relatore Youngah Guahk, pp. 42. [Bachelor's Degree Thesis]

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The brand. Service branding. Branding in service marketing. Hospitality industry. One of the most dynamic industry. Marketing in hospitality industries. Standardization and customization of hospitality industry. Brand strategy. Brand positioning. Consumer-brand relationship. Community approach. Customers. Mobile citizens. Customer satisfaction. Consumer decision. Consumer decision making process. Case study. CitizenM. CitizenM approach. CitizenM customer satisfaction. CitizenM strenghts. CitizenM success.


Bibliografia: p. 42.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair: Hotel management
Thesis Supervisor: Guahk, Youngah
Academic Year: 2019/2020
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 19 Mar 2021 11:22
Last Modified: 19 Mar 2021 11:22


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