Digital transformation and retail technologies: technologies' role in retail's recovery after Covid-19
Blasetti, Chiara (A.A. 2019/2020) Digital transformation and retail technologies: technologies' role in retail's recovery after Covid-19. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Donatella Padua, pp. 46. [Bachelor's Degree Thesis]
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Abstract/Index
Digital transformation and digital marketing: an introduction. The evolution of retail. Key areas of digital presence. From multichannel to omnichannel retail. Literature review. Digital transformation: the drivers. Touchpoints, human or digital? Case report: Chona and Europe post-Covid-19, how technologies played a role in retail recovery. Retail and financial situation after Covid-19 in China. How China reacted to Covid-19. Retail and finance situation after Covid-19 in Europe. How Europe reacted to Covid-19. The Italian case.
References
Bibliografia e sitografia: pp. 44-46.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Digital marketing transformation & customer experience |
| Thesis Supervisor: | Padua, Donatella |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 Apr 2021 06:52 |
| Last Modified: | 07 Apr 2021 06:52 |
| URI: | https://tesi.luiss.it/id/eprint/28922 |
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