Digital marketing as an essential tool for restaurants' survival in an ever changing future
Epifani, Barbara (A.A. 2019/2020) Digital marketing as an essential tool for restaurants' survival in an ever changing future. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Donatella Padua, pp. 42. [Bachelor's Degree Thesis]
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Abstract/Index
Different types of restaurants. Family restaurants. Food chains, fast-foods and franchising. Delivery and street food. Pre and post-Covid-19. The before and after of restaurant in general. Food delivery. Food delivery. Digital marketing for restaurants. Why is digital marketing essential? Social networks. Food bloggers and influencers. Apps. TripAdvisor and The Fork. Fidelity cards.
References
Bibliografia: pp. 40-41.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Digital marketing transformation & customer experience |
| Thesis Supervisor: | Padua, Donatella |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 Apr 2021 08:05 |
| Last Modified: | 07 Apr 2021 08:05 |
| URI: | https://tesi.luiss.it/id/eprint/28928 |
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