Visible identity: personal branding in techno music

Facchini, Costanza (A.A. 2019/2020) Visible identity: personal branding in techno music. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 103. [Bachelor's Degree Thesis]

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Abstract/Index

From techno music to personal branding. From music to marketing. Music in marketing. The visible identity. The case of Peggy Gou. Interviews. Ideal personal branding.

References

Bibliografia: pp. 101-102. Sitografia: p. 103.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair: Marketing
Thesis Supervisor: De Angelis, Matteo
Academic Year: 2019/2020
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 07 Apr 2021 08:27
Last Modified: 07 Apr 2021 08:27
URI: https://tesi.luiss.it/id/eprint/28929

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