Il design thinking come leva strategica per il digital marketing aziendale: il caso Fjord
Polito, Roberta Maria (A.A. 2019/2020) Il design thinking come leva strategica per il digital marketing aziendale: il caso Fjord. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Donatella Padua, pp. 33. [Bachelor's Degree Thesis]
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Abstract/Index
Il design thinking. Il ruolo del design thinking nell'innovazione. Il processo del design thinking. Modelli e strumenti del design thinking. I modelli del design thinking. Gli strumenti del design thinking. Il case study della Fjord. La Fjord. Il design thinking per la Fjord.
References
Bibliografia e sitografia: p. 33.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Digital marketing transformation & customer experience |
| Thesis Supervisor: | Padua, Donatella |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 Apr 2021 10:00 |
| Last Modified: | 07 Apr 2021 10:00 |
| URI: | https://tesi.luiss.it/id/eprint/28935 |
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