Fashion omnichannel customer experience: fast fashion vs luxury fashion
Olivieri, Ilenia (A.A. 2019/2020) Fashion omnichannel customer experience: fast fashion vs luxury fashion. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Michele Costabile, pp. 62. [Bachelor's Degree Thesis]
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Abstract/Index
La digital transformation e l’ominichannel customer experience. La digital transformation: analisi del processo. L’impatto della digital transformation sul retail: dal retail 1.0 al retail 4.0. La rivoluzione dei canali digitali. Nuove capacità del consumatore e l’incidenza delle nuove generazioni. Fast fashion vs. luxury fashion. Il settore fashion e l’omnichannel customer experience. Fast fashion omnichannel customer experience. Luxury fashion omnichannel customer experience. Historical cases. Fast fashion omnichannel customer experience: historical cases. Luxury fashion omnichannel customer experience: historical cases.
References
Bibliografia: pp. 58-60. Sitografia: pp. 61-62.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | Costabile, Michele |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 09 Apr 2021 08:31 |
| Last Modified: | 09 Apr 2021 08:31 |
| URI: | https://tesi.luiss.it/id/eprint/28980 |
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