Campanella, Federico (A.A. 2019/2020) Multisensory packaging in the food market: the role of colour manipulation to reach food well being. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 101. [Master's Degree Thesis]

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Abstract/Index

Global obesity epidemic. Why is junk food so appealing? Anti-junk food measures. Advancing food well-being (FWB). Consumer buying behaviour and decision-making process. Front-of-pack labels and their role in influencing the consumer’s decision-making process. Multisensory packaging and its role in influencing the consumer’s decision-making process. The “unhealthy=tasty” intuition. Methodology. Data extraction and dataset cleaning. Manipulation of the variables.

References

Bibliografia: pp. 73-86.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Advanced marketing management
Thesis Supervisor:	Mazzù, Marco Francesco
Thesis Co-Supervisor:	Donato, Carmela
Academic Year:	2019/2020
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	14 Apr 2021 13:04
Last Modified:	14 Apr 2021 13:05
URI:	https://tesi.luiss.it/id/eprint/29029

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