Laudazi, Jacopo (A.A. 2019/2020) How to solve overchoice in the consumer decision making process? Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 193. [Master's Degree Thesis]

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Abstract/Index

Assortment decisions and consumer's choices. Product assortments and consumer's choices. Product assortments and consumer's satisfaction. Overchoice and consumer's decision-making process. The moderators of overchoice. The overchoice real-life problematic and the exposure modality moderator. The literary GAP. The conceptual model: hypothesis and objectives of the research. The real-life problematic in the video steam market. The "one-by-one" model without pre-exposure phase. The empirical research.

References

Bibliografia: pp. 173-189.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Advanced marketing management
Thesis Supervisor:	Mazzù, Marco Francesco
Thesis Co-Supervisor:	Donato, Carmela
Academic Year:	2019/2020
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	14 Apr 2021 13:18
Last Modified:	14 Apr 2021 13:18
URI:	https://tesi.luiss.it/id/eprint/29030

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