Palocci, Chiara (A.A. 2019/2020) The use of digital learning as a marketing tool to increase employees’ engagement: the AXA case study. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 182. [Master's Degree Thesis]

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Abstract/Index

The importance of communicating inside and outside the organisation. What is internal marketing? Corporate storytelling. The impact of digital transformation on human resources. Main concepts of digital transformation. Human resources. The transformation of the HR department. How learning, both traditional and digital, can have a fundamentl role on employees' engagement and motivation. The importance of being a learning organisation. What is corporate learning? The impact of digital transformation on corporate learning. The importance of digital learning, with a focus on e-learning. The AXA case study. Theoretical background. Methodology. Analysis of the interviews.

References

Bibliografia: pp. 115-121.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Advanced marketing management
Thesis Supervisor:	Mazzù, Marco Francesco
Thesis Co-Supervisor:	Donato, Carmela
Academic Year:	2019/2020
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	14 Apr 2021 13:34
Last Modified:	14 Apr 2021 13:34
URI:	https://tesi.luiss.it/id/eprint/29032

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