Artificial intelligence in the luxury and fashion industry: how communication of AI impacts on consumers’ perception of the luxury of products and brand
Rossi, Camilla (A.A. 2019/2020) Artificial intelligence in the luxury and fashion industry: how communication of AI impacts on consumers’ perception of the luxury of products and brand. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 99. [Master's Degree Thesis]
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Abstract/Index
The luxury industry overview. The use of artificial intelligence in the luxury and fashion industry. What is artificial intelligence. AI for fashion demand forecasting. AI and sustainability. Definition of luxury. Valuing craftsmanship for luxury brands. What gives value to luxury brands. Arts and crafts and artificial intelligence: a possible integration? Marketing analysis. The questionnaire and measurement. How the communication of AI impacts the perception of the luxury of the product. The age effect on the perception of the luxury of the product and the brand scale.
References
Bibliografia: pp. 77-80. Sitografia: pp. 81-83.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Braccini, Alessio Maria |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Apr 2021 13:11 |
| Last Modified: | 15 Apr 2021 13:11 |
| URI: | https://tesi.luiss.it/id/eprint/29043 |
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