Maiorana, Davide (A.A. 2019/2020) DGMW: fashion and visual art, two sides of The same coin. Tesi di Laurea in Creative industries and business model innovation, Luiss Guido Carli, relatore Francesca Tauriello, pp. 124. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Creative content at the center of the economic system. What leads us to choose a specific product over another? What is the definition of creative cultural industries. National dimension of the cultural and creative sphere and Keynesian multipliers. Visual art and fashion. LVMH-Louis Vuitton. Exhibitions, time capsules and collaborations the artistic expression of fashion. Supreme x Louis Vuitton-business canvas model, annual report and SWOT analysis. The exploitation of the visual arts in fashion. The visual arts for the social cause and socio-environmental commitment. Beyond the brand: transmitting the company's values to the population. Don’t get me wrong. Communication strategy. The company and the logo. Business model canvas and SWOT analysis. Analysis of green fashion competition.

References

Bibliografia: pp. 107-109. Sitografia: pp. 110-113.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Creative industries and business model innovation
Thesis Supervisor:	Tauriello, Francesca
Thesis Co-Supervisor:	Syrigos, Evangelos
Academic Year:	2019/2020
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	19 Apr 2021 11:42
Last Modified:	19 Apr 2021 11:42
URI:	https://tesi.luiss.it/id/eprint/29062

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