DGMW: fashion and visual art, two sides of The same coin

Maiorana, Davide (A.A. 2019/2020) DGMW: fashion and visual art, two sides of The same coin. Tesi di Laurea in Creative industries and business model innovation, Luiss Guido Carli, relatore Francesca Tauriello, pp. 124. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Creative content at the center of the economic system. What leads us to choose a specific product over another? What is the definition of creative cultural industries. National dimension of the cultural and creative sphere and Keynesian multipliers. Visual art and fashion. LVMH-Louis Vuitton. Exhibitions, time capsules and collaborations the artistic expression of fashion. Supreme x Louis Vuitton-business canvas model, annual report and SWOT analysis. The exploitation of the visual arts in fashion. The visual arts for the social cause and socio-environmental commitment. Beyond the brand: transmitting the company's values to the population. Don’t get me wrong. Communication strategy. The company and the logo. Business model canvas and SWOT analysis. Analysis of green fashion competition.


Bibliografia: pp. 107-109. Sitografia: pp. 110-113.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Creative industries and business model innovation
Thesis Supervisor: Tauriello, Francesca
Thesis Co-Supervisor: Syrigos, Evangelos
Academic Year: 2019/2020
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 19 Apr 2021 11:42
Last Modified: 19 Apr 2021 11:42
URI: https://tesi.luiss.it/id/eprint/29062


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