Music discovery on music streaming services: a market research to explore the potential demand for the Danish platform limelight music in Italy
Fioretti, Alessandra (A.A. 2019/2020) Music discovery on music streaming services: a market research to explore the potential demand for the Danish platform limelight music in Italy. Tesi di Laurea in Department of business and management master’s degree in management, Luiss Guido Carli, relatore Francesca Tauriello, [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The music industry. History and evolution. State of the industry. Music consumption evolution. Music discovery. Music discovery in the new digital era. The long tail theory. Limelight music. History and mission. The Danish market. Business analysis. Market research. The Itaian market. Survey. Business model adaptation on the Italian market: focus on the "customer segments" building block.
References
Bibliografia e sitografia: pp. 155-165.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Department of business and management master’s degree in management |
| Thesis Supervisor: | Tauriello, Francesca |
| Thesis Co-Supervisor: | Syrigos, Evangelos |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Additional Information: | Tesi discussa all'estero. |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 19 Apr 2021 12:48 |
| Last Modified: | 19 Apr 2021 12:48 |
| URI: | https://tesi.luiss.it/id/eprint/29065 |
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