Sarrocco, Chiara (A.A. 2019/2020) Digitalization impact and evolutionary dynamics in automotive industry: the optimal implementation of explorative and exploitative techniques in business model innovation: evidences from Citroën Italia from a territorial perspective. Tesi di Laurea in Corporate strategy, Luiss Guido Carli, relatore Paolo Boccardelli, pp. 220. [Master's Degree Thesis]

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Abstract/Index

Evolution of automotive industry in relation to the advent of digitalization and the new macro trend. Changing figure of the customers as a diver of the evolution of industry structure. Response by car manufacturers through the adoption of the new trends. Create and sustain competitive advantage over time. The business model: what is it? New economy in old business: incumbents and new entrants. Building a sustainable competitive advantage. How companies react to gain and sustain competitive advantage over time: exploitation and exploration techniques. Innovation and disruptive technologies: EVs against ICE. Redefinition of the supply chain: matching internal capabilities and external factors to reinvent the business model. Case study: Citroën as leading car manufacturer and provider of mobility solutions. Digital transformation: operational advantages. Covid-19 emergency and digital exploitation: new digital enabled business model.

References

Bibliografia: pp. 185-190. Sitografia: pp. 191-192.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Corporate strategy
Thesis Supervisor:	Boccardelli, Paolo
Thesis Co-Supervisor:	Peruffo, Enzo
Academic Year:	2019/2020
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	21 Apr 2021 06:44
Last Modified:	21 Apr 2021 06:44
URI:	https://tesi.luiss.it/id/eprint/29095

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