The innovator's method validation: could a packaging that combines a coat hanger be a succesful innovatio? Pack & Act practical case
Sciunzi, Filippo (A.A. 2019/2020) The innovator's method validation: could a packaging that combines a coat hanger be a succesful innovatio? Pack & Act practical case. Tesi di Laurea in Management of innovation, Luiss Guido Carli, relatore Maria Isabella Leone, pp. 74. [Master's Degree Thesis]
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Abstract/Index
Innovation in fashion. Technological innovation. Non-technological innovation. Complexity and trends of the fashion industry. E-commerce. The growing importance of the packaging. The value of premium luxury packaging and the “unboxing” phase. “The innovator’s method” and the “Pack & Act” practical case. Insight. Discovering the “job-to-be-done”. Solution storming. Validate the “go-to-market” strategy. Project work analysis and main results.
References
Bibliografia: p. 58. Sitografia: p. 59.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Management of innovation |
| Thesis Supervisor: | Leone, Maria Isabella |
| Thesis Co-Supervisor: | Majocchi, Antonio |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 21 Apr 2021 06:53 |
| Last Modified: | 21 Apr 2021 06:53 |
| URI: | https://tesi.luiss.it/id/eprint/29096 |
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