Reputation crisis in the fashion industry: online firestorms and their detection

Parisella, Vittoria (A.A. 2019/2020) Reputation crisis in the fashion industry: online firestorms and their detection. Tesi di Laurea in Marketing big data analysis, Luiss Guido Carli, relatore Alessio Maria Braccini, pp. 129. [Master's Degree Thesis]

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Abstract/Index

Literature review. Reputation. Social media & online firestorms. Case studies. Race, culture & political correctness. Dolce & Gabbana. Gucci. Research question. Analysis & discussion. Planning of the environment. Extraction and hashtag counts. Top retweet, like and comment and type of content. Relationship between words and network of grams. BOW approach and tf–idf matrix. Sentiment analysis. Comparison among the two cases.

References

Bibliografia: pp. 78-86.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Marketing big data analysis
Thesis Supervisor: Braccini, Alessio Maria
Thesis Co-Supervisor: Italiano, Giuseppe Francesco
Academic Year: 2019/2020
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 26 Apr 2021 07:54
Last Modified: 26 Apr 2021 07:54
URI: https://tesi.luiss.it/id/eprint/29180

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