The impact of Covid-19 lockdown on consumer behaviour: an investigation through CUB models

Celletti, Fabiola (A.A. 2019/2020) The impact of Covid-19 lockdown on consumer behaviour: an investigation through CUB models. Tesi di Laurea in Statistics for marketing, Luiss Guido Carli, relatore Carmela Cappelli, pp. 226. [Master's Degree Thesis]

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Abstract/Index

Covid-19 pandemic. Origin and development of Covid-q9 in the world. Covid-19 in Italy. Economic impact resulting from Covid-19. Psychological impact resulting from Covid-19. Descriptive statistics. Introduction to research methodology and descriptive procedures. Survey structure. Bivariate statistics analysis. Measure of association statistics. CUB models. Categorical and ordinal data: types of analysis. CUB models applied to the case.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Statistics for marketing
Thesis Supervisor: Cappelli, Carmela
Thesis Co-Supervisor: De Giovanni, Livia
Academic Year: 2019/2020
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 03 May 2021 12:24
Last Modified: 03 May 2021 12:24
URI: https://tesi.luiss.it/id/eprint/29285

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