Fierro, Carlo (A.A. 2019/2020) The application of economics behavior towards the nudging innovation in social marketing communication: how the users perceives nudging: is it always a winning strategy? Tesi di Laurea in Behavioral economics & consumption theories, Luiss Guido Carli, relatore Giacomo Sillari, pp. 160. [Master's Degree Thesis]

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Abstract/Index

From traditional models of neoclassical theory to behavioural bias: the exploitation of systematic distortions through nudging. Neoclassical theory and traditional models: the behaviour and traits of homo economicus. The architecture of choices and the impact that the design of environments has on our decisions. Nudges, technological innovation and new marketing. The role of nudges in technological innovation: the new frontier of anticipatory computing. Digital marketing: what changes in the relationship with the consumer thanks to digital transformation. The technicalities of nudging in web advertising. The soft push in online marketing: practical cases of success using nudging technicalities. The "moving gesture" campaign designed by cimade. Covid-19: the contribution of behavioural sciences in emergency management. From theory to practice: the application of nudging and consumer reactions.

References

Bibliografia: pp. 157-159. Sitografia: p. 160.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Behavioral economics & consumption theories
Thesis Supervisor:	Sillari, Giacomo
Thesis Co-Supervisor:	Ponti, Giovanni
Academic Year:	2019/2020
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	04 May 2021 12:51
Last Modified:	04 May 2021 12:51
URI:	https://tesi.luiss.it/id/eprint/29307

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