A mental connection, the absurd case of the Corona beer
Lo Bello, Alice (A.A. 2019/2020) A mental connection, the absurd case of the Corona beer. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 28. [Bachelor's Degree Thesis]
|
PDF (Full text)
Download (956kB) | Preview |
Abstract/Index
A mental connection between brand and concept. The history of the Corona beer. The history of the Coronavirus. What happened to the Corona beer in Italy? How is it possible that the mere assonance of the name has had such an effect on the turnover of a brand?
References
Bibliografia: pp. 26-28.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Donato, Carmela |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 May 2021 10:34 |
| Last Modified: | 07 May 2021 10:38 |
| URI: | https://tesi.luiss.it/id/eprint/29411 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
