Bianco, Ginevra (A.A. 2019/2020) An empirical analysis of consumer response to Google’s decision of phasing out third party cookies. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 63. [Bachelor's Degree Thesis]

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Abstract/Index

What is a cookie. Cookie format. Categorizing cookies. Cookie regulations. Literature overview. Quantifying the economic benefit of tracking an individual. Consumer response towards online behavioral advertising. How dependent is the marketing world on third party cookies? What are the implications stemming from Google’s move?. Methodology. Research purpose. Research approach. Research strategy. Sample selection. Data collection method. Data collection design. Data analysis. Results and discussion.

References

Bibliografia: pp. 50-56.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair:	Marketing
Thesis Supervisor:	Donato, Carmela
Academic Year:	2019/2020
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	07 May 2021 12:47
Last Modified:	07 May 2021 12:47
URI:	https://tesi.luiss.it/id/eprint/29414

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