Massa, Maria Letizia (A.A. 2019/2020) Ready2Eat: reinventing the restaurant experience. Tesi di Laurea in Entrepreneurship, innovation and technology, Luiss Guido Carli, relatore Giuseppe D'Alessandro, pp. 35. [Bachelor's Degree Thesis]

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Abstract/Index

Description of opportunity. Problem. Business description. Founding team. Mission statement. Vision. Business model. Environment analysis. Background. Porter's forces. Pest. Swot. Marketing plan. Market research. Segmentation. Terget market. Product definition. Differentiation. Production and costs. Distribution strategy. Human resources plan. Team composition. Employee selection process. Employee motivation strategies. Corporate social responsibility. Operations plan. Legal structure. Financial projections. Risk evaluation and mitigation. Positive and negative scenarios. Future projections. Evaluation and management control.

References

Bibliografia: p. 27.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair:	Entrepreneurship, innovation and technology
Thesis Supervisor:	D'Alessandro, Giuseppe
Academic Year:	2019/2020
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	07 May 2021 13:22
Last Modified:	07 May 2021 13:22
URI:	https://tesi.luiss.it/id/eprint/29418

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