Ricci, Simone (A.A. 2019/2020) Digital marketing and virtual vocal assistants: analysis of the potential impact of VAs on consumer's choices. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 45. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Digital marketing and purchasing process. History of digital marketing. Objectives and strategies of digital marketing. Purchasing process. Traditional vs. virtual purchasing process. How Covid-19 has changed consumer spending. IoT (internet of things). Smart devices, definition and types. Architecture and characteristics of IoT devices. Relationship between smart object and customer. Evolution of purchasing process with the advent of smart devices. A comparison between vocal assistants. An introduction to the empirical study. Vocal assitants: what are they and how do they work? How vocal assitants influence consumer's choices. Survey.

References

Bibliografia: pp. 43-45.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair:	Marketing
Thesis Supervisor:	Donato, Carmela
Academic Year:	2019/2020
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	10 May 2021 06:58
Last Modified:	10 May 2021 06:58
URI:	https://tesi.luiss.it/id/eprint/29426

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