Marketing in the services industry: a case study about the impact of Covid-19 on the hotel industry
De Petris, Nicole (A.A. 2019/2020) Marketing in the services industry: a case study about the impact of Covid-19 on the hotel industry. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Capo, pp. 76. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Marketing. Holistic marketing. Marketing management tasks. Developing and enacting marketing plans. Marketing research and changes in the macroenvironment. Creating a good positioning and facing competitors. The difference between goods and services. History of tourism. Economic impact of tourism. Hotel management. Main strategies in hotel industry. General distribution systems (GDS). Global business travel association (GBTA). Request for proposal (RFP). Revenue penetration performance. Top 5 agencies. Revenue and room nights by GDS.
References
Bibliografia: pp. 73-75.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Management |
| Thesis Supervisor: | Capo, Francesca |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 10 May 2021 10:30 |
| Last Modified: | 10 May 2021 10:30 |
| URI: | https://tesi.luiss.it/id/eprint/29444 |
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