Caperna, Marco (A.A. 2019/2020) An overview over the watch industry: the impact of digital marketing transformation and the evolution of companies strategies. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Donatella Padua, pp. 71. [Bachelor's Degree Thesis]

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Abstract/Index

Digital marketing transformation. The role of marketing. From conventional marketing to digital marketing. Luxury market evolution and its communication. Digital marketing and its paradox. The impact of digital revolution on the watchmaking industry. Brief history recap of the watch industry (quartz crisis, the return of nechanical watchmaking in the 90s). How the watch market has reacted to some new aspects of the company life. Social network: Instagram influencers and customer preferences. How the industry has reacted to Covid-19. The evolution of customer needs through products: from quartz technology to today smartwatches. Case studies.

References

Bibliografia e sitografia: pp. 63-71.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair:	Digital marketing transformation & customer experience
Thesis Supervisor:	Padua, Donatella
Academic Year:	2019/2020
Session:	Extraordinary
Deposited by:	Alessandro Perfetti
Date Deposited:	09 Jun 2021 08:16
Last Modified:	09 Jun 2021 08:16
URI:	https://tesi.luiss.it/id/eprint/29705

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