Web influencer: viaggio alla scoperta dei travel blogger

Toscano, Francesco (A.A. 2019/2020) Web influencer: viaggio alla scoperta dei travel blogger. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Michele Costabile, pp. 41. [Bachelor's Degree Thesis]

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Abstract/Index

Digital marketing. Social media marketing. Web influencer. Il modello 4-R. Guadagni ed investimenti. Le piattaforme più utilizzate dagli influencer. I travel blogger. Case study: Murad Osmann. Case study: Piero Armenti.

References

Bibliografia: p. 41.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair: Marketing
Thesis Supervisor: Costabile, Michele
Academic Year: 2019/2020
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 10 Jun 2021 12:30
Last Modified: 10 Jun 2021 12:30
URI: https://tesi.luiss.it/id/eprint/29721

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