Crisi e rilancio del brand: il caso Fiat
Filippetti, Fabio (A.A. 2007/2008) Crisi e rilancio del brand: il caso Fiat. Tesi di Laurea in Marketing strategico, LUISS Guido Carli, relatore Paolo Cellini, pp. 150. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Il brand. La crisi di un brand. Il rilancio di un brand. Il caso Fiat. La situazione attuale del mercato auto e le iniziative del Gruppo Fiat.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S) |
| Chair: | Marketing strategico |
| Thesis Supervisor: | Cellini, Paolo |
| Thesis Co-Supervisor: | Pratesi, Carlo Alberto |
| Academic Year: | 2007/2008 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Apr 2011 16:53 |
| Last Modified: | 13 Nov 2018 09:19 |
| URI: | https://tesi.luiss.it/id/eprint/2983 |
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